Kendal Mint Cake has powered generations of mountaineers, explorers and British eccentrics since 1869. Known for its energy-rich peppermint and glucose recipe, Romney’s Kendal Mint Cake was famously carried by Sir Edmund Hillary and his team on the first ever successful ascent of Mount Everest in 1953.
Now, in the first packaging redesign for more than a hundred years, Lyst’s new Kendall Mint Cakes pay homage to an alternative team of urban adventurers: Kendall Jenner and her glamorous girl squad. The birthday girl is joined by besties Cara Delevingne, Kylie Jenner, Gigi Hadid and Hailey Baldwin on the front of the new design- 200 of which will be given away exclusively via Lyst’s social media channels from today.
Hidden inside one of the Kendall Mint Cakes is a Golden Ticket that entitles the recipient to a free Kendall Kit; a selection of Kendall’s favourite fashion pieces from Lyst, worth more than £2000 in total. The kit includes a Saint Laurent Duffle Bag and a pair of Stuart Weitzman Tieland Over-The-Knee boots, as seen on Kendall.
To win a limited edition Kendall Mint Cake and the Lyst fashion pieces, entrants need to post a picture of themselves ‘being adventurous’ on Instagram, tagging @lyst plus the hashtag #KendallMintCake. The winners will be notified by Lyst on Thursday, November 3rd (Kendall’s 21st Birthday).
“When Lyst first approached us with the idea of a special ‘Kendall’ Mint Cake, we were intrigued. Why not give our iconic packaging a 21st century update for her 21st birthday? We love the quirky finished product, and hope that maybe it will inspire Kendall to one day visit the beautiful town of Kendal and The Lake District” says Paula Barron, Director, George Romney.