The Empty Shop is returning to Manchester’s Arndale and this time organisers are hoping to attract even more donations of preloved clothing.
Now in its fourth year, the initiative is an exercise in back to front shopping, with customers filling a pop-up store with unwanted clobber that is then used to support less fortunate people.
To date, a staggering six tonnes of clothing has been collected and Empty Shop donation wardrobes will again be found across the Arndale this year.
Manchester chanteuse Rowetta, backing singer with Happy Mondays, is also supporting the initiative as official ambassador for 2017.
Art incentive for first 1,000 donations
Manchester artist and self-proclaimed doodler ‘Dave Draws’ will illustrate the wardrobes for the 2017 campaign and has also produced a limited edition tote bag available for the first 1,000 donators.
The donation points will be open for ten days and, at the end of the campaign, the clothing will be resold by Mustard Tree and Goodstock vInspired, with all proceeds split evenly between the two charities.
More than 23,325 items of clothing and an astounding 6.18 tonnes have been donated over the last three years, including over £100,000 worth of brand new items from N Brown Group PLC, AKA clothing, Bestseller, boohoo, SimonandSimon and luxury boutique Black White Denim.
The project has garnered numerous industry accolades, including the International Council of Shopping Centres (ICSC) Community Foundation Award, as well as being nominated for the prestigious Albert Sussman International Community support award; the industry’s highest honour.
David Allinson, Centre Director at Manchester Andale, said: “The international recognition ‘The Empty Shop’ has received in previous years is a testament to the people of Manchester and their generosity. Because of that ongoing support, it’s fantastic that in 2017 we’re able to support not just one but two Manchester-based charities.”
The Empty Shop donation points will take preloved clothing donations from Friday 20 January – Sunday 29 January 2017.
For further information visit: www.manchesterarndale.com.
Picture: Jason Lock